Remember, simple thing does big impact.

I've attended a session by 2 guys over the weekend.
And this session was about creating this brand "Earth Saviour" for all the green activists.
The purpose is to connect all the green activists all around the world, so that all of them can be aware of the green activities by each other. And they can choose to participate.

They said they will get every influential guys and companies to be part of it.
And their "launching plan" is to create a video like the Matt did (wherethehellismatt.com). in video, people will just shout and say, "I'm Earth Saviour" in their own language. Hopefully to create the same phenomenon.
They said by doing this, it can reach more people and create bigger impact.

Well well well...
you know... it sounds like it's okie... but in the bottom of my heart, it just does not feel right in some ways....

There are a lot of missing factors that they do not see and understand...
a brand to connect? check out www.wiserearth.org
a video to promote? well, everyone is using youtube nowadays. the trick is you must have the brilliant idea.
reach more people? i guess 99% of people on earth are too busy for work, family, kids, food, or even basic survival.


However, Earth Hour has done a excellent job!
Here is why it's successful:
#1. It's damn easy for people to do. Just switch off the light.
#2. It has the direct impact to earth immediately. (ven if this event die off after the first attempt, it's ok!)
#3. It's money related. To people, it saves money. To merchants, they earn money (people tempts to go out after switch off the light, isn't' it a Win-Win solutions?)

if you notice, the secret formula is "damn easy to do", "direct impact to earth", "save money earn money".

That's what I believe in as well.
That's why I created www.waystosaveenergy.net.
It has plenty of best ways to save home energy and tips to save gas.
It talks about alternative energy as well.
I'm fortunate, it now ranks top 4 in google.com
It shows that it is on the right track.

So, here is what i think, we must create event like Earth Hour with the following characteristics.
Off my head now, I think maybe we can have Car Pooling Day where everyone should only take public transportation, and all the private vehicle must be fully filled.
#1. it's damn easy to do. just take bus or ask friends to share the car to the trip.
#2. it has direct impact to earth immediately. I'm certain that day is the cleanest air day.
#3. it's money related. needless to say, it's so much cheaper to take bus and share car with friends.

Well, it's only my humble little suggestion.
There are a lot more simple things that we can do (rather than creating ...the brand)

Remember, simple thing does big impact.